In our music video we tried to follow conventions of rock/metal music videos but this gave us a few problems. Firstly we had to film quite a lot in lesson times and around college because we had struggled to find time when we could all meet up and do it, also filming round college made our shots look less professional but we still tried to follow conventions of a rock video. The initial idea of ours was to go film the performance in vonnies outhouse at the bottom of her garden but none of us could find a time when we could all arrange to go because of people having work or other commitments, I feel that if we had have been able to find time to do this I think our video would have looked much more professional and would have been easier to make it look like a rock/metal video.
Our narrative part of our media performance was preparing for a fight scene, this was hard to make to follow conventions due to us filming quite a lot of it in the gym which doesn’t look very gothic or follow convention in that sense. Our idea for the fight scene came through us trying to understand the words of the song through hearing because we couldn’t find any of the lyrics on the internet or on the main website of the band, so we had to figure them out and try grasp a meaning on the song ourselves.
Our first idea for the fight scene would be to have me training for a fight scene but not actually punching someone at the end because we thought it would be better to have the audience of the music video be guessing what happened after but we decided to put it in there for extra effect. I think our video follows conventions quite well because of some of the band shots look gothic and dark and follow conventions of real media music videos.
Our music video, digipak and poster went well together because the music video looks like a rock/metal video and the digipak and poster reinforce the same ideas, like with the creative flame animations and the darkness of the background on the digipak and poster both link in together with the our music video, you would normally associate flames and darkness with the rock/metal genre.
We took a lot of inspiration from other bands CD covers like bullet for my valentine and our actual band we got the song from anti social burn-outs. They’re look like they belong in a rock/metal band due to dark makeup, clothes, hair, etc. On our digipak we got stills from our music video and animated them to look cartoony and like the album cover of bullet for my valentine we thought this looked good so we decided to make it, however we did add flames to the guitars to add extra effect and to follow the conventions of the rock/metal genre.
Our audience feedback was very encouraging in the fact that we had a lot of good comments about our digipak and poster, we are happy to have received these comments because as we know that our music video wasn’t as good as it could have been so we put extra effort into making our digipak and poster as good as possible by vonnie using her strong Photoshop skills to create a digipak and poster which look very professional.
We got some feedback on our music video saying that it was very good due to the unfortunate circumstances we ran into when preparing to film our performance part of the music video; this was very unlucky for us because our initial ideas were a lot better that what was the actual outcome. The audience feedback we got gave us confidence that we did a good digipak and poster this was essential for us because we wanted to make this as strong as we possibly could.
In our music video we used a wide range of media technologies in the constructions and research, planning and evaluation stages. The main computer program we used was final cut, this was used to edit all the bits of footage we gathered filming and we were able to put effects on clips; we were going to put some effects on our clips but we decided not to because we thoughts it made the music video look cheap, less professional and fit less into our music video genre so we thought it would be a good idea not to use them.
We spent a lot of time on final cut trying to green screen as we would be able to make training scenes look much more professional by putting me in better training locations but again we had trouble with making this look good due to creases in the green material which made it hard for us to delete the green out of the frame when we were editing it so we got some green card which has no creases in it so it would work properly. Then the next problem with green screening was making it look real because I had to run on the spot and it was quite obvious, when we deleted the green and put a background under me, that it didn’t look real so we thought not to use that because it would look less professional and very cheep. So them we tried to green screen while I was running on the treadmill in the gym but this was extremely difficult to do so we decided not to do this.
The internet played a key roll in our music video we got lots of inspiration from other bands websites and MySpace accounts for the performance part of our music video. We went on the bands whose song we were covering and got lots of ideas on our music video from this like when vonnie and James are playing guitars.
Again the internet was very helpful but not for the performance but the narrative this time. We went on YouTube and looked at fight scenes in movies and music videos and we found some good ones of never back down, rocky and snake in the eagles shadow, these were a great help for us when we were planning our fight sequences and what to do, like practicing punching was a main part of this seeing as I was preparing for a big momentous fight.
We used photoshop to make our digipak and poster we needed to use photoshop because it has amazing tools which we needed to make pictures that look professionally made the digipak template was also on photoshop and we had a some spare time after making it so we decided to make our blog look better by putting a 3D picture of out digipak on there.
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